Along with SEO, content marketing is a very important part of modern marketing. When you combine these two concepts, if your execution is flawless, you can make your website an unstoppable force.
If you make a content marketing strategy and keep search engine optimization in mind, your brand will be able to make the most out of any digital campaign. These kinds of strategies are often called integrated strategies because they bring two powerful concepts together.
When SEO Meets Content Marketing When a customer of a certain product or service has a question, they immediately jump to a search engine and enter the question in the search bar. The likes of Google then find a website that can answer that question.
When you are trying to capture that segment of your customers, you have a chance to reach them directly by optimizing your content. This is about giving them the right information at the right time. That is how search engine optimization and content marketing come together and benefit your brand.
The Execution Process This has a few simple steps. Once you put them in place, you will be able to take full advantage. Here’s how it works.
Figure Out Your Audience Optimizing your content is all about making it easy for the user to find the products or services they want. So, you need to start by identifying who these customers are. Once you do that, you will be able to create the kind of content they are looking for.
You need to identify your present customer base. Finding out who they are will point you towards data on what they like and what more they are expecting from your brand. This kind of data is both qualitative and quantitative. So, do your research on age, gender, purchase history and engagement with your website or brand. This gives you a rough description of your average existing customer.
The next data point is to identify your competition. See what your demographic is looking for in your competition and why they are seeking those brands out.
Define Yourself Figure out current topics of discussion and create content accordingly. Make sure you speak like a voice of authority on the subject. If this requires more work and research, invest resources in it because, in the long run, you will see great results.
Do Your Keyword Research You know what this is all about.
Create Great Content Once you have the unique content topics and the keywords that will help you reach the audience you are targeting, you must take the content beyond your blogs. You might even want to consider expanding the website to contain long-form content like white papers and ebooks. Videos are a big part of the SEO game.
Update Your Content The final step is to stay on top of the content game. This is possible by updating content that is relevant long after it is published. You know that updating headlines and descriptions along with keywords and tags is useful.